I just commented on a post in Ruth Mortimer’s Brand & Business Blog discussing trends for 2010. Now I’m sure that Brand Keys developed these predictions based on tons of primary (likely ethnographic) consumer research, so it’s hard to take issue with their effort. But so much of marketing-speak starts to sound the same after a while…even my second prediction about use of social is a little too safe…so I’m looking to either shake up the dialogue or find other writers willing to do the same.
Other thoughts? What will change in marketing in 2010 that’s not on anyone’s radar right now?
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