Making Content New

I’ve re-focused the blog on digital media, primarily the buying and selling of online display ad inventory. As I mentioned in a previous post, I find the ecosystem growing up around this so fascinating – you’ve got a wide variety of start-ups offering offering both publishers and advertisers substantial improvement in the metrics that matter to them. I’m currently working with one particular “publisher” (GamesThatGive), so I’m hoping to get as good a handle of the changes occurring as possible.

I’ll go so far as to say that the net impact of this innovation will be ever-increasing refinement and curation of web content (news, games, applications, widgets, social media, etc) – in a world where ad revenues aren’t artificially inflated because of deals penned by direct sales forces, only the best content will be able to survive. Hence the new name of the blog. And hey, maybe I’ll even click on one of these ads that’s supposedly more relevant.

I want to use this blog to reflect on conversations I’m having as I’m seeking to learn more about the sector and try to project forward a bit.

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