Displaying posts filed under

Agencies

Dec
18
2009
Agencies, Website By JR | Comments

Web Shops Go From Underdogs to Top Dogs

Web Shops Go From Underdogs to Top Dogs.
A couple of days old, but I found the story interesting, yet oversimplified. Oversimplified because there’s more than one route for digital agencies to follow – one is indeed becoming more of the “agency of record” for brands (as opposed to simply “digital agency of record”). I think [...]

Dec
2
2009
Agencies, Display, Measurement By JR | Comments

Thoughts on the Rubicon Project’s Q3 Online Advertising Report

Image via CrunchBase

The Rubicon Project published its Q3 outlook on the online advertising market last week (thanks to Ad Operations Online for summarizing and linking to it). It was certainly informative for a display neophyte like myself.  It’s awesome that companies put the effort into developing pieces like these (whether or not for marketing purposes) [...]

Nov
30
2009
Agencies, Display By JR | Comments

From MediaWeek: Web Publishers Fear Agencies Demand-Side Platforms

An article from MediaWeek (courtesy of AdExchanger):
Web Publishers Fear Agencies Demand-Side Platforms.
In short, most of the agency holding companies are either building or (for the most part) white-labeling platforms that allow them to incorporate data from a number of sources to make informed bids on ad impressions in real-time (as opposed to pre-negotiated deals done [...]

Aug
22
2009
Agencies, Measurement By JR | Comments

Can traditional agencies be credible in digital?

I cam across the below article through one of my LinkedIn groups. It’s an interesting read:
http://www.digital-media.net.au/article/a-call-to-all-clients-it-s-time-to-say-goodbye-to-your-traditional-agency/494423.aspx
A couple of particularly provocative quotes:

“The head of Razorfish worldwide (an old school ad guy) said traditional agencies will never get digital because digital requires collaboration and with traditional agencies the creative director is king; the structure of an agency [...]

Aug
17
2009
Agencies, Social By JR | Comments

Reads of the week

Informative readings from the past week or so:

Is the Southeastern Conference banning social media creation from its sporting events? We can only hope not: http://bit.ly/Y2jRM
From The Economist – President Obama’s approval ratings dip below 50% for the first time: http://bit.ly/hbGXY
An excellent analysis of the Facebook-FriendFeed merger by David Berkowitz of 360i:  http://adage.com/digitalnext/post?article_id=138390
Darren Herman takes on [...]

Aug
15
2009
Agencies By JR | Comments

FT: Pessimism on WPP’s outlook

D’oh:
http://www.ft.com/cms/s/0/52711156-8907-11de-b50f-00144feabdc0.html?ftcamp=aud/uspartnerships/widget/netvibes/&nclick_check=1
I’ve always admired WPP’s boldness in pursuing digital investments and willingness to try new business models. Unfortunately, in this downturn, it’s become harder for those bets to pay off.

Aug
9
2009
Agencies, Display By JR | Comments

Publicis buys Razorfish

The news came out Sunday that Publicis purchased Razorfish from Microsoft for $530M. Good deal for Microsoft: by shedding the agency, their online advertising business can focus entirely on advertising enablement, with assets like Bing, Atlas, AdECN & MSN. There are some rumors that they turned down a higher offer from Dentsu, but that [...]

May
20
2009
Agencies By JR | Comments

First post

After months of hemming and hawing, I’m taking the plunge and launching a blog. Actually, this is my second blog, but my guess is you’ll never find the first one…
Anyway, the gist of this blog is to highlight the cool, the absurd, and the head-scratching when it comes to marketing. From the perspective [...]