Displaying posts filed under

Measurement

Jan
29
2010
Measurement, Website By JR | Comments

Intel’s Effectiveness System for Web Marketing

Man, I’m getting slow in getting these posts up. This came out Monday, but it caught my eye:
Inside Intel’s Effectiveness System for Web Marketing – Advertising Age – Digital.
Thanks to AdExchanger.com for this story. This isn’t a novel approach – my former colleagues in analytics at MRM created a similar methodology. We were able to [...]

Jan
13
2010
Display, Measurement, Website By JR | Comments

Leading Search Marketers Into the Display Exchange

I read a really well thought-out piece on AdExchanger earlier from Tim Ogilvie of AdBuyer.com (demand-side platform focused on both display and search). “Roadmapping The Ad Exchange For Search Marketers” gives marketers experienced in SEM a series of steps to take to leverage data-driven targeting through display advertising exchanges.
A couple of Tim’s points stood out [...]

Dec
9
2009
Display, Measurement, Social By JR | Comments

Thoughts on digiday:TARGET

I spent most of yesterday at digiday:TARGET, another in a series of conferences that DM2 puts on over the course of the year. This was my fourth event, and it was especially nice to connect in person with folks I’d connected with over Twitter and the like.
The theme was, as you might guess, TARGETING…specifically, the [...]

Dec
2
2009
Display, Measurement By JR | Comments

Data with Dennis

Conversation with Dennis Mortensen, Director of Data Insights at Yahoo!, about online advertising, predictive analytics, and data use in general

Dec
2
2009
Agencies, Display, Measurement By JR | Comments

Thoughts on the Rubicon Project’s Q3 Online Advertising Report

Image via CrunchBase

The Rubicon Project published its Q3 outlook on the online advertising market last week (thanks to Ad Operations Online for summarizing and linking to it). It was certainly informative for a display neophyte like myself.  It’s awesome that companies put the effort into developing pieces like these (whether or not for marketing purposes) [...]

Nov
23
2009
Display, Measurement, Mobile By JR | Comments

New Title & Focus

I’ve re-focused the blog on digital media, primarily the buying and selling of online display ad inventory. As I mentioned in a previous post, I find the ecosystem growing up around this so fascinating – you’ve got a wide variety of start-ups offering offering both publishers and advertisers substantial improvement in the metrics that [...]

Aug
22
2009
Agencies, Measurement By JR | Comments

Can traditional agencies be credible in digital?

I cam across the below article through one of my LinkedIn groups. It’s an interesting read:
http://www.digital-media.net.au/article/a-call-to-all-clients-it-s-time-to-say-goodbye-to-your-traditional-agency/494423.aspx
A couple of particularly provocative quotes:

“The head of Razorfish worldwide (an old school ad guy) said traditional agencies will never get digital because digital requires collaboration and with traditional agencies the creative director is king; the structure of an agency [...]

Aug
21
2009
Display, Measurement By JR | Comments

Finding your online audience

It’s been a pet project of mine lately to get my head around the innovations going on in online media, particularly the technology used to buy and optimize advertising. I find it a nice escape from the digital creative world where I normally live…a nod to my left-brained past.
A couple of weeks ago, I attended [...]