Man, I’m getting slow in getting these posts up. This came out Monday, but it caught my eye:
Inside Intel’s Effectiveness System for Web Marketing – Advertising Age – Digital.
Thanks to AdExchanger.com for this story. This isn’t a novel approach – my former colleagues in analytics at MRM created a similar methodology. We were able to [...]
Jan
29
2010
29
2010
Intel’s Effectiveness System for Web Marketing
Jan
22
2010
22
2010
It’s Official: New York Times to Try Another Doomed Strategy
Image by Adib Roy via Flickr
Updated: It’s Official: New York Times Will Adopt Online Meter—But Not Until 2011 | paidContent.
Yawn.
I’ve been telling people this for months: The New York Times is done. Finished. Kaput. Doesn’t matter which revenue model they’re playing with this year.
Why? It’s simple: media outlets that insist on cost-prohibitive newsprint operations cannot [...]
Jan
13
2010
13
2010
Leading Search Marketers Into the Display Exchange
I read a really well thought-out piece on AdExchanger earlier from Tim Ogilvie of AdBuyer.com (demand-side platform focused on both display and search). “Roadmapping The Ad Exchange For Search Marketers” gives marketers experienced in SEM a series of steps to take to leverage data-driven targeting through display advertising exchanges.
A couple of Tim’s points stood out [...]
Dec
22
2009
22
2009
Dec
18
2009
18
2009
Web Shops Go From Underdogs to Top Dogs
Web Shops Go From Underdogs to Top Dogs.
A couple of days old, but I found the story interesting, yet oversimplified. Oversimplified because there’s more than one route for digital agencies to follow – one is indeed becoming more of the “agency of record” for brands (as opposed to simply “digital agency of record”). I think [...]
Aug
25
2009
25
2009
“Why Craigslist Is Such a Mess”
Image via Wikipedia
Profile on craigslist, Craig Newmark, and Jim Buckmaster in Wired: http://www.wired.com/entertainment/theweb/magazine/17-09/ff_craigslist?currentPage=all
Best quote:
“Only programmers, customer service reps, and accounting staff work at craigslist. There is no business development, no human resources, no sales. As a result, there are no meetings.”
It’s amazing – craiglist’s success flies in the face of best practices from any number [...]
Aug
3
2009
3
2009
Virtual relationship, real relationship: any difference?
I read a really cool post by PSFK’s Christine Huang earlier on the possible displacement of real-life social experiences with simulated ones.
This topic is so fascinating to me. On the one hand, I embrace all of the new, mostly digital, methods we have to connect. On the other hand, I’ve often feared that [...]
