I’ve re-focused the blog on digital media, primarily the buying and selling of online display ad inventory. As I mentioned in a previous post, I find the ecosystem growing up around this so fascinating – you’ve got a wide variety of start-ups offering offering both publishers and advertisers substantial improvement in the metrics that [...]
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FT: Pessimism on WPP’s outlook
D’oh:
http://www.ft.com/cms/s/0/52711156-8907-11de-b50f-00144feabdc0.html?ftcamp=aud/uspartnerships/widget/netvibes/&nclick_check=1
I’ve always admired WPP’s boldness in pursuing digital investments and willingness to try new business models. Unfortunately, in this downturn, it’s become harder for those bets to pay off.
