Displaying posts tagged with

“business-to-business”

Jan
29
2010

Intel’s Effectiveness System for Web Marketing

Man, I’m getting slow in getting these posts up. This came out Monday, but it caught my eye:
Inside Intel’s Effectiveness System for Web Marketing – Advertising Age – Digital.
Thanks to AdExchanger.com for this story. This isn’t a novel approach – my former colleagues in analytics at MRM created a similar methodology. We were able to [...]