I spent most of yesterday at digiday:TARGET, another in a series of conferences that DM2 puts on over the course of the year. This was my fourth event, and it was especially nice to connect in person with folks I’d connected with over Twitter and the like.
The theme was, as you might guess, TARGETING…specifically, the [...]
Displaying posts tagged with
“data”
Dec
9
2009
9
2009
Thoughts on digiday:TARGET
Dec
4
2009
4
2009
Someone Else Read the Report…
Post from the Rob Leathern’s Zeronomy blog:
Wrong-headed Thinking about Publisher Inventory – Zeronomy.
I wrote on this a few days ago, but Rob’s post has the benefit of his experience and perspective. His last sentence says it all: publishers have to bring their own data to the table if they want to differentiate their brand. They’re [...]
Dec
2
2009
2
2009
Data with Dennis
Conversation with Dennis Mortensen, Director of Data Insights at Yahoo!, about online advertising, predictive analytics, and data use in general
