Displaying posts tagged with

“Demand-side platform”

Dec
4
2009
Display By JR | Comments

Someone Else Read the Report…

Post from the Rob Leathern’s Zeronomy blog:
Wrong-headed Thinking about Publisher Inventory – Zeronomy.
I wrote on this a few days ago, but Rob’s post has the benefit of his experience and perspective. His last sentence says it all: publishers have to bring their own data to the table if they want to differentiate their brand. They’re [...]

Dec
2
2009
Agencies, Display, Measurement By JR | Comments

Thoughts on the Rubicon Project’s Q3 Online Advertising Report

Image via CrunchBase

The Rubicon Project published its Q3 outlook on the online advertising market last week (thanks to Ad Operations Online for summarizing and linking to it). It was certainly informative for a display neophyte like myself.  It’s awesome that companies put the effort into developing pieces like these (whether or not for marketing purposes) [...]

Nov
30
2009
Agencies, Display By JR | Comments

From MediaWeek: Web Publishers Fear Agencies Demand-Side Platforms

An article from MediaWeek (courtesy of AdExchanger):
Web Publishers Fear Agencies Demand-Side Platforms.
In short, most of the agency holding companies are either building or (for the most part) white-labeling platforms that allow them to incorporate data from a number of sources to make informed bids on ad impressions in real-time (as opposed to pre-negotiated deals done [...]

Nov
23
2009
Display By JR | Comments

Ad Exchanges & Demand-Side Platforms: Destined To Compete?

Had an interesting conversation with someone at a demand-side platform (DSP) that will remain unnamed. I mentioned that I was interviewing with one of the ad exchanges tomorrow, and he remarked “Yeah, I’ve been hearing that they’re kinda trying to compete with us now, and going directly to agencies…”
Makes me wonder: is it inevitable that [...]

Aug
21
2009
Display, Measurement By JR | Comments

Finding your online audience

It’s been a pet project of mine lately to get my head around the innovations going on in online media, particularly the technology used to buy and optimize advertising. I find it a nice escape from the digital creative world where I normally live…a nod to my left-brained past.
A couple of weeks ago, I attended [...]