Displaying posts tagged with

“online publisher”

Jan
22
2010
Website By JR | Comments

It’s Official: New York Times to Try Another Doomed Strategy

Image by Adib Roy via Flickr

Updated: It’s Official: New York Times Will Adopt Online Meter—But Not Until 2011 | paidContent.
Yawn.
I’ve been telling people this for months: The New York Times is done. Finished. Kaput. Doesn’t matter which revenue model they’re playing with this year.
Why? It’s simple: media outlets that insist on cost-prohibitive newsprint operations cannot [...]

Dec
9
2009
Display, Measurement, Social By JR | Comments

Thoughts on digiday:TARGET

I spent most of yesterday at digiday:TARGET, another in a series of conferences that DM2 puts on over the course of the year. This was my fourth event, and it was especially nice to connect in person with folks I’d connected with over Twitter and the like.
The theme was, as you might guess, TARGETING…specifically, the [...]

Dec
4
2009
Display By JR | Comments

Someone Else Read the Report…

Post from the Rob Leathern’s Zeronomy blog:
Wrong-headed Thinking about Publisher Inventory – Zeronomy.
I wrote on this a few days ago, but Rob’s post has the benefit of his experience and perspective. His last sentence says it all: publishers have to bring their own data to the table if they want to differentiate their brand. They’re [...]