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Image via CrunchBase
The Rubicon Project published its Q3 outlook on the online advertising market last week (thanks to Ad Operations Online for summarizing and linking to it). It was certainly informative for a display neophyte like myself. It’s awesome that companies put the effort into developing pieces like these (whether or not for marketing purposes) [...]
Had an interesting conversation with someone at a demand-side platform (DSP) that will remain unnamed. I mentioned that I was interviewing with one of the ad exchanges tomorrow, and he remarked “Yeah, I’ve been hearing that they’re kinda trying to compete with us now, and going directly to agencies…”
Makes me wonder: is it inevitable that [...]
